When doing keyword research, you also need to see what your competition is doing.

 There are a ton of competitors operating in every niche you can imagine. Whenever you are looking at entering a market — or growing your piece of the pie — you need to look at the competition. Who are they? What do they stand for? What’s their offering? Their prices? Service? How do they talk about the product? Who are they targeting and by which terms do they do that?

Looking at your competitors gives you an idea of who to beat. You might find a weakness in their store or strategy that you might make use of. Or, you can find something that gives you the inspiration to work from. Take an extra careful look at their content; are they writing thoroughly and with expertise about the product? Is that something you can improve on?

Write unique and high-quality product descriptions

Together with product photography, product descriptions are the life and blood of your online store. With good product descriptions, customers can get a good feel for a product without having it in hand. The problem is many online shops count on the descriptions manufacturers supply to stores. You can probably guess what that means; the same descriptions litter the web, causing duplicate content issues.

Writing your product descriptions can help you establish trust with the consumer. Having your content in your own words makes you more unique and lets you stand out from the crowd. Do a bit of keyword research for the products to find out which terms your consumers use. Use those terms in your descriptions and craft a compelling piece of content from that. Incorporate the details from the manufacturer, like SKU and product titles, but don’t rely on their descriptions.

Always try to describe your products as a solution to a problem the consumer might have. We have more tips on how to improve your product descriptions in your online store in general, plus we have an article on how to do that, specifically in Shopify.

Helping you improve your product descriptions is one of the standout features of Yoast SEO for Shopify. The app gives you suggestions while writing your descriptions and tips to help you improve both readability and SEO.

Keep reading: Product identifiers like SKU and GTIN are essential for ecommerce SEO »