La mayoría de los estudios encuentran que el trabajo remoto en general da como resultado: una disminución en el uso de energía debido a menos tiempo dedicado al transporte personal que consume mucha energía,[33]aire más limpio,[34]y una reducción del uso de electricidad debido a una menor huella de espacio de oficina.[35]
Durante losbloqueos de COVID-19, el aumento del trabajo remoto condujo a una disminución de lasemisiones globalesdeCO2.[36]En parte debido a la disminución de los desplazamientos en automóvil, las emisiones de carbono se redujeron en un 5,4 %; sin embargo, las emisiones aumentaron inmediatamente a la misma tasa al año siguiente.[37]
El aumento del trabajo remoto también había llevado a las personas a mudarse de las ciudades a casas más grandes que tenían espacio para oficinas en el hogar.[38]
Mayor motivación de los empleados y satisfacción laboral debido a la autonomía y la flexibilidad[editar]
De acuerdo conla teoría de las características del trabajo(1976), un aumento en la autonomía y la retroalimentación de los empleados conduce a una mayor motivación laboral, satisfacción con las oportunidades de crecimiento personal,satisfacción laboralgeneral , mayor desempeño laboral y menor ausentismo y rotación.La autonomía aumentó la satisfacción de los trabajadores remotos al reducir los conflictos entre el trabajo y la familia, especialmente cuando a los trabajadores se les permitió trabajar fuera del horario laboral tradicional y ser más flexibles para fines familiares.La autonomía fue la razón de un aumento enel compromiso de los empleadoscuando aumentó la cantidad de tiempo dedicado al trabajo remoto.Los trabajadores remotos tienen más flexibilidad y pueden cambiar el trabajo a diferentes horas del día y diferentes ubicaciones para maximizar su rendimiento.La autonomía del trabajo a distancia permite la organización del trabajo para reducirel conflicto trabajo-familiay los conflictos con las actividades recreativas.Sin embargo, los estudios también muestran que la autonomía debe equilibrarse con altos niveles de disciplina si se quiere mantener un equilibrio saludable entre trabajo y ocio.[27][28]
El trabajo a distancia puede facilitar que los trabajadores equilibren sus responsabilidades laborales con su vida personal y funciones familiares, como el cuidado de los niños o de los padres ancianos.El trabajo remoto mejora la eficiencia al reducir el tiempo de viaje y reduce el tiempo de viaje y el tiempo decongestión del tráfico, lo que mejora lacalidad de vida.[24][29]
Brindar la opción de trabajar de forma remota o adoptar un horario de trabajo híbrido ha sido un beneficio incentivador que las empresas utilizan en las nuevas contrataciones.[30]
Hybrid es un modelo de trabajo flexible que permite a los empleados dividir su tiempo entre trabajar en la oficina y trabajar desde casa.
Un metanálisis de 2007 de 46 estudios de trabajo remoto que involucró a 12 833 empleados realizado por Ravi Gajendran y David A. Harrison en elJournal of Applied Psychology, publicado por laAsociación Estadounidense de Psicología(APA), encontró que el trabajo remoto tiene efectos en gran medida positivos en los empleados. ' satisfacción laboral, autonomía percibida, niveles de estrés, desempeño laboral calificado por el gerente y (menor) conflicto trabajo-familia, y menorintención de rotación.[31][32]
El trabajo remoto puede reducir los costos para las organizaciones, incluido el costo del espacio de oficina y los gastos relacionados, como estacionamiento, equipo de cómputo, muebles, suministros de oficina, iluminación ycalefacción, ventilación y aire acondicionado.[21]Ciertos gastos de los empleados, como los gastos de oficina, pueden transferirse al trabajador remoto, aunque esto es objeto de demandas.[22]
El trabajo remoto también reduce los costos para el trabajador, como los costos de viaje/desplazamiento[23][24]y vestimenta.[25]También permite la posibilidad de vivir en una zona más económica que la de la oficina.[26]
Según una encuesta deGallupde septiembre de 2021, el 45 % de los empleados estadounidenses a tiempo completo trabajaban desde casa, incluido el 25 % que trabajaba desde casa todo el tiempo y el 20 % que trabajaba desde casa parte del tiempo.[18]
En 2020, el 12,3 % de las personas empleadas, incluido el 13,2 % de las mujeres y el 11,5 % de los hombres, en la Unión Europea que tenían entre 15 y 64 años, solía trabajar desde casa.Por país, el porcentaje de trabajadores que trabajaban desde casa era más alto en Finlandia (25,1 %),Luxemburgo(23,1 %), Irlanda (21,5 %), Austria (18,1 %) y los Países Bajos (17,8 %) y el más bajo enBulgaria( 1,2 %), Rumanía (2,5 %),Croacia(3,1 %), Hungría (3,6 %) yLetonia(4,5 %).[19]
En 2021, en los EE. UU., el 91 % de las personas que trabajan desde casa dijeron que les gustaría seguir trabajando de forma remota en el futuro.En el estudio de Gallup de septiembre de 2021, el 54 % de los trabajadores dijeron que creían que la cultura de su empresa no cambiaría con el trabajo remoto, mientras que el 12 % creía que mejoraría y el 33 % predijo que se deterioraría.
Según laOficina de Administración de Personal de los Estados Unidos, en el año fiscal 2020, el 50 % de todos los trabajadores federales de EE. UU. eran elegibles para trabajar de forma remota y las agencias ahorraron más de $180 millones gracias al trabajo remoto en el año fiscal 2020.[20]
Employees having inadequate equipment or technology can prevent work from getting done. A FlexJobs survey found 28% had technical problems and 26% reported WI-FI issues.[53]
Additionally, remote work may not always be seen positively by management due to fear of loss of managerial control.[100]
A study found that managers had a bias again employees who did not work in the office. Manager attributed the amount of time they saw an employee in the office more than the work than the contribution that was made.[55]
Isolation due to remote work also hinders formation of friendships.[95][26]
Although several scholars and managers had previously expressed fears that employee careers might suffer and workplace relationships might be damaged because of remote work, a 2007 study found that there are no generally detrimental effects on the quality of workplace relationships and career outcomes. Remote work actually was found to positively affect employee-supervisor relations and the relationship between job satisfaction and turnover intent was in part due to supervisor relationship quality. Only high-intensity remote work (where employees work from home for more than 2.5 days a week) harmed employee relationships with co-workers, even though it did reduce work-family conflict.[31][32]
Individuals may differ in their reactions to the job characteristics in remote work. According to job characteristics theory, the personal need for accomplishment and development ("growth need strength")[62]influences how much an individual will react to the job dimensions of remote work. For instance, those individuals high in "growth need strength" will have a more positive reaction to increased autonomy and a more negative reaction to decreased feedback in remote work than those individuals low in "growth need strength".
A 2021 report from Prudential found that the majority of people prefer the hybrid model, and that two in three workers believe in-person interactions are important for career growth. The report also found that fully remote workers felt less entitled to take a vacation and believed they must be available around the clock. One in four workers felt isolated, and reported this as a major challenge. Ultimately, most workers want flexibility but do not want to give up the benefits available from working in-person with colleagues.[96]
Communication and getting to know other teammates happen naturally when everyone works in the same space, so with remote work, employees and supervisors have to work harder to maintain relationships with co-workers. This is especially important for new employees so that they learn organizational habits even when working remotely.[88]
Three of the five job attributes: skill variety, task identity, and task significance, influence how much employees think their jobs are meaningful.[63]Skill variety is the degree of activities and skills that a job requires in order to complete a task. An increase in skill variety is thought to increase the challenge of the job. Increasing the challenge of the job increases the individual's experienced meaningfulness, how much the individual cares about work, and finds it worthwhile.[89][63]Remote work may not directly affect skill variety and task meaningfulness for the individual compared to when he or she worked in an office; however, skill variety and meaningfulness of individual tasks can increase when working in a group. If the work done at home is focused on the individual rather than the team, there may be fewer opportunities to use a variety of skills.[76]
Task identity is the degree that the individual sees work from beginning to end or completes an identifiable or whole piece of work rather than only a small piece. Task significance is the degree that the individual feels his or her work has a substantial impact on the lives or work of other people within the organization or outside the organization.[63][76]Remote work may not change the job characteristics of skill variety, task identity, and task significance compared to working in an office; however, the presence of these characteristics will influence remote workers' work outcomes and attitudes.
In his book, "Together: The Healing Power Of Human Connection In A Sometimes Lonely World,"U.S. Surgeon GeneralVivek Murthyasserts that face-to-face meetings, in-person collaboration, and "micro-moments" of community at work are what give people the essential feeling ofbelongingnessand being part of a team.[90][91]
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Google Groups allows you to create and participate in online forums and email-based groups with a rich community experience. You can also use your Group to share documents, pictures, calendars, invitations, and other resources. Learn more.
Circuit board manufacturing involves multiple steps which include
imaging, drilling, plating, soldermask coating, nomenclature printing
and surface finishes. These steps include many chemicals such as harsh
solvents and acids. 3D printing circuit boards remove the need for many
of these steps while still producing complex designs.[177]
Polymer ink is used to create the layers of the build while silver
polymer is used for creating the traces and holes used to allow
electricity to flow.[178]
Current circuit board manufacturing can be a tedious process depending
on the design. Specified materials are gathered and sent into inner
layer processing where images are printed, developed and etched. The
etches cores are typically punched to add lamination tooling. The cores
are then prepared for lamination. The stack-up, the buildup of a circuit
board, is built and sent into lamination where the layers are bonded.
The boards are then measured and drilled. Many steps may differ from
this stage however for simple designs, the material goes through a
plating process to plate the holes and surface. The outer image is then
printed, developed and etched. After the image is defined, the material
must get coated with soldermask for later soldering. Nomenclature is
then added so components can be identified later. Then the surface
finish is added. The boards are routed out of panel form into their
singular or array form and then electrically tested. Aside from the
paperwork which must be completed which proves the boards meet
specifications, the boards are then packed and shipped. The benefits of
3D printing would be that the final outline is defined from the
beginning, no imaging, punching or lamination is required and electrical
connections are made with the silver polymer which eliminates drilling
and plating. The final paperwork would also be greatly reduced due to
the lack of materials required to build the circuit board. Complex
designs which may takes weeks to complete through normal processing can
be 3D printed, greatly reducing manufacturing time.
3D printed soft actuators
is a growing application of 3D printing technology which has found its
place in the 3D printing applications. These soft actuators are being
developed to deal with soft structures and organs especially in
biomedical sectors and where the interaction between human and robot is
inevitable. The majority of the existing soft actuators are fabricated
by conventional methods that require manual fabrication of devices, post
processing/assembly, and lengthy iterations until maturity of the
fabrication is achieved. Instead of the tedious and time-consuming
aspects of the current fabrication processes, researchers are exploring
an appropriate manufacturing approach for effective fabrication of soft
actuators. Thus, 3D printed soft actuators are introduced to
revolutionise the design and fabrication of soft actuators with custom
geometrical, functional, and control properties in a faster and
inexpensive approach. They also enable incorporation of all actuator
components into a single structure eliminating the need to use external joints, adhesives, and fasteners.
The application of 3D printing for the representation of architectural assets has many challenges. In 2018, the structure of Iran National Bank was traditionally surveyed and modelled in computer graphics software (specifically, Cinema4D)
and was optimised for 3D printing. The team tested the technique for
the construction of the part and it was successful. After testing the
procedure, the modellers reconstructed the structure in Cinema4D and
exported the front part of the model to Netfabb.
The entrance of the building was chosen due to the 3D printing
limitations and the budget of the project for producing the maquette. 3D
printing was only one of the capabilities enabled by the produced 3D
model of the bank, but due to the project's limited scope, the team did
not continue modelling for the virtual representation or other
applications.[176]
In 2021, Parsinejad et al. comprehensively compared the hand surveying
method for 3D reconstruction ready for 3D printing with digital
recording (adoption of photogrammetry method).[176]
3D printing, and open source 3D printers in particular, are the latest technology making inroads into the classroom.[164][165][166] Some authors have claimed that 3D printers offer an unprecedented "revolution" in STEM education.[167][168] The evidence for such claims comes from both the low-cost ability for rapid prototyping in the classroom by students, but also the fabrication of low-cost high-quality scientific equipment from open hardware designs forming open-source labs.[169] Future applications for 3D printing might include creating open-source scientific equipment.[169][170]
Replicating archeological artifacts
In the 2010s, 3D printing became intensively used in the cultural heritage field for preservation, restoration and dissemination purposes.[171] Many Europeans and North American Museums have purchased 3D printers and actively recreate missing pieces of their relics[172] and archaeological monuments such as Tiwanaku in Bolivia.[173] The Metropolitan Museum of Art and the British Museum have started using their 3D printers to create museum souvenirs that are available in the museum shops.[174]
Other museums, like the National Museum of Military History and Varna
Historical Museum, have gone further and sell through the online
platform Threeding digital models of their artifacts, created using Artec 3D scanners, in 3D printing friendly file format, which everyone can 3D print at home.[175]
3D printing technology was used for the first time to create a matrix
for cell immobilization in fermentation. Propionic acid production by Propionibacterium acidipropionici
immobilized on 3D-printed nylon beads was chosen as a model study. It
was shown that those 3D-printed beads were capable of promoting high
density cell attachment and propionic acid production, which could be
adapted to other fermentation bioprocesses.[159]
In 2005, academic journals had begun to report on the possible artistic applications of 3D printing technology.[160] As of 2017,
domestic 3D printing was reaching a consumer audience beyond hobbyists
and enthusiasts. Off the shelf machines were increasingly capable of
producing practical household applications, for example, ornamental
objects. Some practical examples include a working clock[161] and gears printed for home woodworking machines among other purposes.[162] Web sites associated with home 3D printing tended to include backscratchers, coat hooks, door knobs, etc.[163]
3D printing has also been employed by researchers in the pharmaceutical
field. During the last few years there's been a surge in academic
interest regarding drug delivery with the aid of AM techniques. This
technology offers a unique way for materials to be utilized in novel
formulations.[156]
AM manufacturing allows for the usage of materials and compounds in the
development of formulations, in ways that are not possible with
conventional/traditional techniques in the pharmaceutical field, e.g.
tableting, cast-molding, etc. Moreover, one of the major advantages of
3D printing, especially in the case of fused deposition modelling (FDM),
is the personalization of the dosage form that can be achieved, thus,
targeting the patient's specific needs.[157]
In the not-so-distant future, 3D printers are expected to reach
hospitals and pharmacies in order to provide on demand production of
personalized formulations according to the patients' needs.[158]
In 3D printing, computer-simulated microstructures are commonly used to
fabricate objects with spatially varying properties. This is achieved by
dividing the volume of the desired object into smaller subcells using
computer aided simulation tools and then filling these cells with
appropriate microstructures during fabrication. Several different
candidate structures with similar behaviours are checked against each
other and the object is fabricated when an optimal set of structures are
found. Advanced topology optimization
methods are used to ensure the compatibility of structures in adjacent
cells. This flexible approach to 3D fabrication is widely used across
various disciplines from biomedical sciences where they are used to create complex bone structures[151] and human tissue[152] to robotics where they are used in the creation of soft robots with movable parts.[153][154] 3D printing also finds its uses more and more in design and fabrication of laboratory apparatuses.[155]
Does it seem like everyone is jockeying for a job with the Big Four? Or, maybe you've started working for one, and it's not going as well as you thought it would. Sure, you have a generous salary, but perhaps you're tired of working from a windowless cubicle or fighting heavy traffic every day.
If you're burned out by working for large corporations, a job with a small business could be a smart move—and one that could pay huge dividends for your career. Here's how.
What Is a Small Business?
A small business isn't just your local cupcake bakery with four employees. The Small Business Administration (SBA) defines a small business as a company with up to 1,500 employees that generates no more than $41.5 million in annual revenue. And small businesses employ more than 40% of working Americans.
The Advantages of Working for a Small Business
There are numerous benefits to working for a small business. Here are just a few reasons to consider a job with a small company for your next career move.
— Expand Your Skill Set
Employees who work for a small business may wear a lot of hats. You might be helping manage the ecommerce store in addition to updating social media and writing ad copy. Or, you might not only work as a UX Designer creating mock-ups of apps, but you could also be helping market the product.
Working for a small business, you'll get to try many new things to build your skill set for future opportunities.
— Enjoy More Flexibility
A large, widely-known Fortune 500 company may not be as willing to embrace remote or hybrid work, although many are shifting their views. Attempts to negotiate flexible work options can be difficult since there can be more red tape with corporate policy.
At a large company, there's a slim chance you'll ever interact with senior leaders, like the CEO. However, at a small company, you might be meeting with the CEO regularly to provide updates as the sole marketer. Or, they may hold company town halls to discuss policy changes or goals for the upcoming quarter.
This access allows you to demonstrate your value to senior leadership, which means that working for a small business could provide opportunities to grow your career within the company.
Start Working for a Small Business Today
While a small business may not come with an internationally-known name or large salary, there can be numerous benefits to working for one. A small company can provide you the valuable opportunity to learn new skills, enjoy flexible working options, and meet with senior leadership.
Ready to enjoy the flexibility of working for a small business? Since 2007, FlexJobs has provided job seekers with access to a scam-free jobs board to help them land their next hybrid or remote role. Explore the benefits of a FlexJobs membership today!
Many people think of retirement as a period in life full of baking cookies, swinging on the porch, and golfing. But for many retirees, that routine might sound like a nice vacation for a little while but becomes tedious on a daily basis.
Karen J. was one of those retirees. She didn't want to settle quietly into her hobbies after she retired from teaching. The desire to fill up some of her time and satisfy her quest for continual learning took her back to the classroom part-time.
However, it didn't take long for her to realize a traditional teaching role in a classroom was no longer an ideal fit for her retirement years. "Being inside the school working with a very limited and tight schedule, I decided I wanted more flexibility," Karen says.
Seeking a Better Work-Life Balance in Retirement
Karen also needed a job that provided more consistent incometo add to her savings and boost her hobby fund. "Not getting a salary when schools are closed, on holidays, during vacation weeks, or over the entire summer was a bit stressful!"
But Karen found that it was challenging to find a part-time job that matched her professional skills and experience on her own, which led her to FlexJobs.
Discovering New Options
Through FlexJobs, Karen was able to land not one but two part-time, flexible positions with TutorMe and Littera Education. And together, they fit her needs perfectly. Now, Karen is busy "enjoying more of life by having time for other pursuits, piano, crafts, church activities, or simply being with friends."
"I enjoy being at home because it is quiet. I can take breaks when needed, schedule work, and not feel rushed to get from one place to another by a certain time. Now, I can leave for appointments or just have additional time for my hobbies."
Beyond balancing her time, Karen enjoys staying relevant and learning new skills that align with her lifelong career. "These roles give me additional training since I am a lifelong learner and still would like to help students achieve success."
Advice to Anyone Considering a FlexJobs Membership
Like many retirees, Karen noted that it's a balancing act to fight against age bias and other stereotypes about retirees. She suggests that other retirees update their resumes strategically with a focus on communicating both their experience and desire to keep working.
And even though budgets can be tight in retirement, Karen thinks the paid membership is well worth it. She says, "Try it for three months and keep looking! FlexJobs has a LOT of jobs."
If you're ready to explore your flexible work options, FlexJobs can help. We post jobs daily in over 50 career categories, and we have an entire team of real people dedicated to verifying those jobs to ensure that our members only see legitimate opportunities. Take the tour and discover all of the ways FlexJobs can support you!
For many, the United States Census Bureau study about commuting comes as no surprise. The Bureau's report shares that the average time spent commuting back and forth to work has grown to almost 30 minutes each way. And for most professionals who work in an office setting, giving up five hours of life each week for a commute is pretty standard.
But Sara S. struggled with a lengthy commute combined with long, draining hours. She realized that something had to change. Her work life was taking a toll on her family and personal commitments and pushing her to professional burnout. It was time to take back control of her life.
Committing to Pursuing Balance
Recognizing that she needed a change, Sara looked for remote roles independently. It was only a short time before she realized she was spending more time sourcing legitimate positions than she was applying for and following up on them.
"I had been looking for a remote position for a few months and wasted so much time and energy on fake job leads." Even with the many awareness campaigns, job seekers like Sara are often overwhelmed with the number of scams targeting job seekers. Fortunately, she found FlexJobs, and her job search became streamlined and productive.
Building a Rewarding Career
Sara knew that her next role needed to do more than create balance. She was also determined that it would be a quality position aligned with her career goals. "I didn't want to step backward in my career or be stuck in a position with no growth opportunities."
Fortunately, Sara remained focused on her goals and found a perfect fit in a fully remote role with UnitedHealth Group. Now, Sara can be more present for her family without having to put her career to the side. "I found an organization I can grow with, professionally and personally."
Thriving Throughout All Areas
If you ask Sara how working remotely has affected her life, she'll tell you she's enjoying building better balance in the larger, more apparent areas of her life. "I have more time for the things that are important to me—my kids, my education goals, and my health," she says.
Now that Sara is thriving in a meaningful role supporting her work-life balance, she has become an advocate for others to make effective changes in their lives. "I have recommended FlexJobs to so many people. It was well worth purchasing the membership."
Her guidance to others looking for more work freedom? Your job search is much more than tailoring a resume and hitting "submit." Sara says, "Don't forget about the value of networking," also stating that, "A flawless resume is useless if no one ever reads it."
Create Your Own Success Story
We hear from job seekers like Sara every day, sharing the enormous impact that flexible work has made on their lives.
If you're ready to build a better work-life balance, take the tour and discover all of the resources that FlexJobs offers to support you in your job search.
SEO-friendly URLs
are URLs that are easy to read, relatively short, and consistent.
Unfortunately, Shopify is somewhat inflexible, and there isn’t much
wiggle room to improve your URL structure. If you sell ugly Christmas
sweaters, your Shopify collection URL looks like this:
The only thing you can change in this setup is the last part. Many
people feel that there should be a way to have Shopify give more control
over the rest.
Fix your site structure with internal linking and proper navigation
One of the most impactful tips to improve your Shopify SEO is to fine-tune your site structure
and navigation. The more logical your site is, the better and easier
customers and search engines like Google can navigate it and find what
they need.
Your site structure should follow a logical path, and your collection
system in Shopify should make sense. Keep it simple. You can see
collections as categories, so use the collections to keep customers from
having trouble understanding your site. It’s also nice if they don’t
have to wade through a million products to find what they need. Make
sure to give the collection overview pages the love they need as well.
At the least, give these a proper description.
Internal linking
helps you give the most critical pages proper weight. By linking to
your product pages from various parts of your online shop, you signal to
search engines that these are important. With proper anchor texts, you
can identify the destination and tell search engines in words what to
expect from that link. All of this helps search engines understand your
site.
For your navigation, you should keep it as straightforward as
possible. Use recognizable terms and destinations as your menu should
describe where a click would lead. Contact us says a lot more than Touch
base!, right?
Your most important pages should appear in your navigation. While the age-old three-click rule for navigating
to all the pages on your site was debunked quite a while ago, there’s
still a lot to be said for keeping everything within reach. Your most
important pages should be accessible without digging for them.
Make products findable with an XML sitemap
XML sitemaps
are like a map detailing all the routes to the different parts of your
website. Search engines use sitemaps to discover new and updated
content. This also goes for your online shop. Shopify will automatically
generate an XML sitemap based on your site structure. In your Shopify
XML sitemap, you’ll find product pages, collections, blog posts, and
pages.
You can find your sitemap at the following URL, with example.com being your domain, of course:
https://example.com/sitemap.xml
There’s a set limit for XML sitemaps of 50.000 URLs. As many sites
have a lot more than that, they will generate sub-sitemaps with fewer
URLs. The Shopify sitemap, for instance, can contain up to 5.000 URLs,
after which the platform breaks these up into smaller parts. This has
the added benefit of speeding up the loading times of these sitemaps as
well.
To a certain extent, Yoast SEO for Shopify lets you control what
appears in your XML sitemap. For instance, you can determine that a
specific page or post won’t appear in the search results by adding a noindex.
In addition, you can decide whether archive pages should or should not
appear in the XML sitemaps. For the most part, though, your
out-of-the-box settings will probably be good enough. But if you want to
tailor your crawling, you can.
Yoast SEO for Shopify helps you determine what does and doesn’t appear in Google
Don’t add a bunch of Shopify apps you won’t use
While it’s exciting to try out every Shopify app under the sun, keep
yourself in check. Many apps are bulky and heavy on JavaScript. Adding
many apps will add a lot of extra code to your store as everything needs
to be loaded all the time. One of the most crucial performance
improvements you can make is to keep the number of apps low. Think
about what you need for your store, pick the apps that do that job the
best and remove the rest.
Just as your product descriptions should be excellent, your titles and meta descriptions
should be epic as well. The title and meta descriptions are essential
aspects you can focus on to improve Shopify SEO. Use your keywords
tactically and make sure to write something enticing those consumers
will want to click.
Shopify automatically generates titles and meta descriptions for you
based on a straightforward template. You can edit your products’ titles
and meta descriptions, blog posts, pages, collections, and general site
settings. Simply go to a specific page and open the search engine
listing preview in Shopify. Here, you can add a title and meta
description for the search results pages. These differ from the regular
title and descriptions, as these are specifically meant for the search
results. So, you might have a certain title visible on your store and
choose something else to show in the search results pages.
Quickly edit the information that will show up in the search results pages
You can edit these in Shopify, but Yoast SEO for Shopify makes this
process a lot easier. This SEO app comes with the incredible power of variables.
Thanks to variables, you can automatically generate part of the title
and the meta description based on your settings. Of course, it’s always
better to write both yourself but this allows you to automate some parts
of it. Which can be helpful when you have lots of products.
There are a ton of competitors operating in every niche you can
imagine. Whenever you are looking at entering a market — or growing your
piece of the pie — you need to look at the competition. Who are they?
What do they stand for? What’s their offering? Their prices? Service?
How do they talk about the product? Who are they targeting and by which
terms do they do that?
Looking at your competitors gives you an idea of who to beat. You
might find a weakness in their store or strategy that you might make use
of. Or, you can find something that gives you the inspiration to work
from. Take an extra careful look at their content; are they writing
thoroughly and with expertise about the product? Is that something you
can improve on?
Write unique and high-quality product descriptions
Together with product photography, product descriptions are the life
and blood of your online store. With good product descriptions,
customers can get a good feel for a product without having it in hand.
The problem is many online shops count on the descriptions manufacturers
supply to stores. You can probably guess what that means; the same
descriptions litter the web, causing duplicate content issues.
Writing your product descriptions can help you establish trust with
the consumer. Having your content in your own words makes you more
unique and lets you stand out from the crowd. Do a bit of keyword
research for the products to find out which terms your consumers use.
Use those terms in your descriptions and craft a compelling piece of
content from that. Incorporate the details from the manufacturer, like
SKU and product titles, but don’t rely on their descriptions.
Always try to describe your products as a solution to a problem the consumer might have. We have more tips on how to improve your product descriptions in your online store in general, plus we have an article on how to do that, specifically in Shopify.
Helping you improve your product descriptions is one of the standout features of Yoast SEO for Shopify. The app gives you suggestions while writing your descriptions and tips to help you improve both readability and SEO.
